Maurice Lacroix watches was founded in Zurich in 1975. During the 1990s, Maurice Lacroix experienced a "rocket-like ascent" with the launch of their high end the "Masterpiece" collection. In recent years, Maurice Lacroix has collaborated with Wikipedia's founder Jimmy Wales, musician Bob Geldof and British golfer Justin Rose on a brand endorsement campaign. Aspens Jewellers offer a selected range of Maurice Lacroix ladies watches and Maurice Lacroix mens watches, prices start from around £500 to £19,000 for their 18ct Squelette Masterpiece.
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